On August 15, 2022, Meta is all set to bring out its new AI and automation tools for eCommerce and retail advertisers. The most advanced AI and automation tool, Advantage+, is designed to help small business advertisers create better ads through a Facebook page. Earlier, it was used only for full-fledged campaigns, but now it can be used to create single ads as well. The upgrade will enhance shopping campaigns, app campaigns, and more as ads will automatically adjust to the version of the ad to which the viewer is most likely to respond.

Here are the changes you can expect from the new Advantage+:

  • More creative flexibility with asset pairing and improved stability.
  • 7-day click attribution
  • Capabilities for split testing
  • More granular reporting insights with regional and ad-level data


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