No matter if you are an online business, a non-profit organization, or even a rock band, you definitely do need powerful videos for your marketing and PR activities. Among all those categories, corporate people need it the most. Great imagery is like specialized weapons in your arsenal of branding, and it can be a potential game-changer for how people perceive your company…and all that lies within it. Good quality corporate videos of your business communicate professionalism, give others the confidence to support you (i.e. buy from you) and decide whether or not they believe in what you’re doing as a company by reading the first-hand proof of your story – which is crucial for building the reputation you want when it comes down to selling yourself and your product or services.
We’ve all seen a business commercial or tie-in before. The kind where it feels like nobody is acting or they’re acting and we’re being sold to. This is a tradition that continues to stick around because many areas, especially the job market, worry about company branding. Best examples of corporate video include event shoots and product shoots. Progressive companies are beginning to recognize, however, that those in the public consciousness want more than this, hence why corporate video has now become a go-to for more forward-thinking businesses keen on promoting their personality as well as their professionalism. We see this with not just local businesses but also large corporations that do business across the globe.
The biggest advantage of making corporate videos is that they are fun to make and visually appealing. The C-suite and top echelon of your company can look like Hollywood big shots, but the reality is, successful business people and companies aren’t afraid to get their hands dirty in pursuit of what they believe in. Corporate videos, like event shoots and product shoots, show people on the outside looking in that you’re a business run by humans just like them – which is also evidence you’re a trustworthy business as well. Whether it be case studies showing how your product has helped your clients choose their product or sizzle reels highlighting innovators within your industry, video marketing is the perfect medium for earning consumers’ trust through honesty. One tactic that works well with video marketing is showing the human side behind who you are and what you do!
According to those who know, one of the easiest ways to get really high rankings in search engines is if your video strategy is well documented – with a long and detailed description and tags for example. Even for small businesses, it’s possible to corner a niche on YouTube and build up an incredible online following with simple ideas like event shoots. You can comment on other people’s videos as well as use the site like any other social networking platform. Another great way to boost your search engine rankings with videos is by using transcripts too, particularly when posting content in both text and video formats to help build your case as an industry expert!
FMS is the best event shooter in Delhi-NCR. We are the experts when it comes to taking videos of products and industry brands. Our clients range from small-scale companies right up to multinationals here in India, so no matter what type of business you have, our team can help offer you great photography services that will make your company thrive.