Google Ads announced a postponement of the switch to data-driven attribution until mid-July, giving advertisers additional time to prepare for the changes. Originally scheduled for late May, the delay aims to assist advertisers in optimizing their ad campaigns by providing a more accurate representation of the customer journey.

Advertisers who have already transitioned to data-driven attribution will not be impacted, while those who haven’t yet made the switch now have until mid-July to do so. During this extended period, Google Ads advises advertisers to use the extra time to correctly set up their conversion tracking and gain a comprehensive understanding of how data-driven attribution operates.

The delay is positive news for advertisers who may have faced difficulties in preparing for the transition. It grants them a greater opportunity to adequately prepare and ensure the optimization of their ad campaigns for success.


For more google Ads new and update, you can visit Floodlightz Media Solutions, a leading digital marketing agency in Delhi, NCR. We provide out-of-the-box and innovative social media marketing strategies and more to help you grow your business.

Digital Marketing News & Updates | News & Update SEO | News & Alerts SMO | News & Alerts Search Engine optimization | Social Media Platforms News & Alerts social media updates

Facebook ad manager updates | Instagram News & Update | LinkedIn News & Update | Youtube News & Update | Facebook algorithm updates News & Alerts on Google Core Update |Google Search Algorithm Update |Google Search Ranking Update | Digital marketing trends | Event Management News & Updates  | Public Relation News & Alert | Media Advertisement Management News & Updates


Leave a Reply

Avatar placeholder

Your email address will not be published. Required fields are marked *