Google Ads announced a postponement of the switch to data-driven attribution until mid-July, giving advertisers additional time to prepare for the changes. Originally scheduled for late May, the delay aims to assist advertisers in optimizing their ad campaigns by providing a more accurate representation of the customer journey.
Advertisers who have already transitioned to data-driven attribution will not be impacted, while those who haven’t yet made the switch now have until mid-July to do so. During this extended period, Google Ads advises advertisers to use the extra time to correctly set up their conversion tracking and gain a comprehensive understanding of how data-driven attribution operates.
The delay is positive news for advertisers who may have faced difficulties in preparing for the transition. It grants them a greater opportunity to adequately prepare and ensure the optimization of their ad campaigns for success.
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