If your brand has no profile on social media platforms, then you are losing the best chance to target your relevant audience. According to a report by datareportal, around 75% of the internet looks up to social media platforms for product reviews and suggestions. So, if you have not invested in social media marketing for your brand, now is the time to do so.
Around 29% of the audience is influenced by the content posted by brands; therefore, having social media profiles and sharing engaging content not only helps you engage more social media users but also boosts your sales.
This post will help you learn more about social media marketing and its benefits, so keep reading the post till the end and start looking for the best SMO company in delhi that can handle your social media profiles and post attractive and engaging content on social media.
What is social media marketing?
Social media marketing is a type of digital marketing that uses social media platforms like Facebook, WhatsApp, Instagram, and YouTube to find a targeted audience, share information, build a community, increase sales, and drive website traffic. Also, social media data analytics can help you track your social media activities, their impact, and new ways to engage with your audience.
Some of the social media platforms help you filter out your audience based on demographics such as age, income, and interests. location, and more in order to reach a more relevant audience. Furthermore, some of them let your potential customers buy products directly from your platform, which directly boosts your sales.
What are the benefits of Social Media Marketing?
At present, one of the most cost-effective and result-oriented marketing strategies is social media marketing. It not only allows you to reach a larger audience, but also allows you to increase sales, increase website traffic, and establish yourself as a trustworthy source of information.
Here are some of the major benefits of social media marketing:
Enhance brand awareness: There are more than 4.6 billion social media users, which means you can find most of your target audience through various social media platforms. All you need to do is create profiles on the best-suited social media platforms, which are used by your target audience, and post relevant information related to your brand, products, and services. As a result, more than 71% of customers have a positive experience with the brands that post relevant and informative content.
Create a personalised connection with your audience : Social media is one of the most effective communication channels between brands and their customers. You can respond to your customers’ queries directly through direct messages and comments. You can also acknowledge their feedback and suggestions by responding to their comments and reposting their posts and stories.
Become a Reliable Source of Information: Most social media users follow profiles that offer relevant information and knowledge. By posting relevant and up-to-date information related to your niche, products, and services, you can enhance your chances of becoming a reliable source of information to your followers. This can further increase the chances of a higher conversion rate.
Boost Website Traffic: Social media optimization helps you link your social media profiles with your website so that your audience can reach you directly for more information. Swipe Up, Shop Now are some of the features that connect your profiles directly to the landing page. This not only helps enhance the user experience but also boosts your website traffic and further increases your chances of converting your audience into long-term customers.
Another way to use social media platforms to boost traffic is by linking social media posts with relevant blogs and articles posted on your website.
Cost-Effective Marketing: You can create your social media profiles in just a few simple steps, and social media optimization strategies such as using relevant hashtags and informative content can help you reach out to the relevant audience in the most cost-effective manner. Some of the social media platforms have in-built analysis tools that help you track your activities, analyse them, and improve your performance without purchasing external software.
Collaborate with other brands and influencers: Most of the users rely on their favourite influencers to try any new product. By collaborating with influencers who has your niche audience, you can help increase your sales. Another benefit of social media marketing is that you can collaborate with other brands to attract more followers to your profile.
Therefore, social media marketing is one of the most convenient and cost-effective marketing tools for increasing conversion rates, boosting website traffic, and increasing sales. All you need to do is find social media platforms where you can find your audience, post relevant and informative content regularly, and engage with your audience through DMs, likes, comments, sharing, and reposts.
A SMO company in delhi can help you find the best-suited social media platforms for you and can handle social media optimization to target more relevant audiences for the maximum benefit of social media marketing.
Floodlightz Media Solutions is a leading SMO company in delhi that can help you make the most of social media marketing and get a higher ROI