Since there is no singular formula for success in the advertising industry, Google is trying to make more durable and effective strategies for Google Ads platforms. To do so, in the latest Google news and updates, the tech giant announced that it will “gradually transition similar audiences to more powerful and durable automated solutions” starting in 2023. This will help brands connect with a relevant audience and help them grow without intruding on the privacy of their audience.
Here is what Google shared in their blog:
At present, you can access similar audience segments.
From May 2023, existing similar audience segments will not be added to campaigns and ad groups, and no new similar segment will be generated on Google Ads, Display, or Video 360. But ad groups and campaigns that already have similar audience segments attached to them will remain as they are.
In August 2023, similar audience segments will be removed from all ad groups and campaigns, but you can still access historical reporting data for those segments from past campaigns.
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