Google launched a beta version of its “trim video”, a tool to convert a long video into a sort of 6-second video, as Bumper Machine in 2019. The tool is now available for all Google ads, which will make it easier for advertisers to create bumper ads. In recent Google news & updates, the tech giant said, “The tool is powered by a machine learning model that identifies important scenes and brand elements from the original video and adapts them for shorter formats.”

With this new feature, you can get multiple benefits for video reach campaigns, such as driving conversions and reaching a maximum audience as short-form vertical content dominates the mobile experience.

You can easily access the tool from the Asset Library in Google Ads.

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