With the latest Google Ads Update, marketers can increase their return on ad campaigns through the Target Return on Ad Spend (Troas) bid strategy, as it will allow them to directly improve revenue earned from ads shown in their apps.

Google stated that “If you have an Android app using the Google Analytics for Firebase SDK conversion reporting, you can calculate Troas by passing a dynamic revenue value from in-app events in Google Analytics to Google ads, in order to improve the average dollar value, you want back for every dollar spent on user acquisition. 

Here are the steps to use Troas to add revenue:

  1. Send all AdMob or third-party ad revenue to Google Analytics for bidding as it enables revenue import from any monetization platform into Google Analytics for Troas bidding.
  2. Connect Google Ads to Analytics and import conversions from Analytics into Google Ads.
  3. Lastly, send your Google Analytics ad impression events to Google Ads.

If you want to get the most out of the Google Ads Update and earn more revenue for your business, you can connect with Floodlightz Media Solutions. We offer SEO services along with other digital marketing services in Delhi-NCR. For more information, visit the website.


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