The E-Commerce Market In India Is Expected To Grow To 7 Trillion By 2023!

The future of digital marketing in India and around the world is unlikely to dim, but rather accelerate at the speed of light. India, with the 2nd largest number of users in the world, is expected to reach almost 666 million users by 2023. This indicates that the use of digital marketing will continue to dominate the marketing field.

The pandemic and multiple lockdowns may have disrupted other sectors, but the e-commerce market in India is expected to grow to and beyond 7 trillion by 2023. The scope for digital marketing does not end here as growth is expected in every other segment like digital advertising, affiliate marketing, and email marketing. According to a report, digital advertising revenue is expected to jump 12% to reach $749 billion by the end of 2022 with the help of affiliated marketing. Similarly, email marketing is also expected to increase to $15.9 billion by 2027. Therefore, digital marketing is going to expand in every sphere and provide a higher ROI to business owners in the coming years.

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