If you search for how to boost brand awareness and sales, you are always recommended to get marketing and PR services, which boost your sales exponentially. But did you know both of them are different from each other? If you did not know, or only have a rough idea, then read this post till the end to know the real and deeper difference between PR and marketing.

Before we dig deeper into the difference between PR and marketing, let’s first learn about the services individually!

What is PR (Public Relations)?

Public relations services include managing and creating a favorable public image of a company, an organization, or a significant person, i.e., how people feel or what they think about it. Establishing and maintaining relationships between an organization and its audience is mostly done through the media, relevant trade media, and other influential leaders. For instance, generating free or earned articles that feature the company is a part of PR services. The aim of using PR services for a company or an organization is to inform the targeted audience, investors, partners, employees, and other stakeholders about the organization, its leadership, products, activities, or significant chances and decisions.

What is Marketing?

Marketing is the process of promoting, boosting brand awareness, and selling products and services. Marketing services include the use of market research, advertising, and other marketing tools and strategies. The marketing team forms business growth strategies, promoting the brand to the relevant audience and encouraging them to buy or access the products or services. Creating blogs, articles, audio, and video content and posting them on various social media platforms is an example of marketing. The main focus behind using marketing services is to increase web traffic and sales.

What are The Differences between PR and Marketing?

We can distinguish between PR and marketing based on the following criteria to get a clear idea about the two services:

Target Audience: Marketers’ primary focus is on people who have a high likelihood of converting into potential customers and retaining existing ones, whereas PR service providers focus on stakeholders, media, and the general public, including potential and existing customers.

Primary Focus: Marketing includes activities such as paid and unpaid advertisements, creating content, using social media, SEO, email marketing, and more such activities to increase sales. On the other hand, PR services include managing the communication channels between the public (customers, employees, suppliers, investors, media, and more) and an organization to maintain a positive image of the organization and build relationships. The services include designing communication campaigns, working with the press, and preparing clients for press conferences, media interviews, and other activities.

Significance: Marketing has the power to encourage customers to buy; therefore, it is the shortest route to boost sales, whereas PR has the power to influence the public through more credible third-party sources such as press releases.

How to Measure Success of PR and Marketing?

Analysis of any service is a must for any business to know whether a service is fruitful or not and to make further improvements. There are different measures when it comes to assessing the success of PR and marketing.

For measuring the success of PR services, look for the following factors:

  • The rate of positive press in the relevant media, such as trade publications and broadcast outlets, about the product or services or overall company should be high.
  • The PR team should be able to create powerful speeches for the company’s executives at high-profile events.
  • The number of awards won by a company at a high-profile event.
  • More and more people should be engaged in a conversation about the company on social media platforms, in the press, and on other relevant platforms.

For measuring the success of PR services, look for the following factors:

  • Improvement in sales due to marketing strategies
  • The return on investment (ROI) should be higher than the amount spent on marketing campaigns.
  • more website traffic and high engagement on social media.

Although, there are differences in the roles and strategies of PR and marketing services their end goal is the expansion of the company either through sales or through creating positive media exposure. Thus, for the success of a company both services are essential. So, if you want to grow your business, look out for the best PR services in Delhi i.e., Floodlightz Media Solutions. At our agency, along with PR services we also provide the best marketing services to help you grow your business.

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    Address : Roshanara Road, Near Pulbangash Metro Station, Delhi – 110007

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    Email : info@floodlightz.com,
    Email : nikhil@floodlightz.com
    Phone No : +91-9354045284


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