Advertising is among the top Digital marketing trends in 2022, and for the same reason Google is all set to launch a tool to help advertisers self-upgrade most of their smart shopping and local campaigns to Performance Max by the end of 2022. Performance Max will allow access to new inventory and automation insights and the same foundational features of Smart Shopping and Local Campaigns in the form of a single campaign.

Here are some of the benefits of the Performance Max Campaign shared by Google:

  • It is a goals-based campaign to help maximize your marketing objective across all Google Ads inventory and automation to find customers across all Google properties.
  • These ads are eligible for other platforms such as YouTube, Search, Display, Gmail, Maps, and Discover.
  • It uses the best Google Ads machine learning and attribution technology for better performance.
  • helps increase conversions by an average of 12%.
  • Better reporting than Smart Shopping and Local Campaigns reports.


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