Google keeps updating its features to enhance the overall relevancy of search results and make them useful for users. As per the core update in August, Google emphasized adding a structure to the product review with a pros and cons list.

When it comes to purchasing a product, reviews are extremely important. The list of pros and cons helps users decide better. Therefore, to understand the value of product reviews, Google Search may highlight the pros and cons in the product review snippet while showing search results. You can now add pros and cons by supplying pros and cons structured data on editorial review pages. Using the Rich Results Test while doing so can add validation to the information for Google Search.

However, if you do not provide structured data for your product, Google may automatically try to identify the pros and cons listed on the webpage. Therefore, adding structured data for your products can be beneficial for you and the buyer to make their purchasing decision.


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