Floodlightz Events Management
  • Home
  • Wedding Planner
    • Wedding Planner Company In Delhi NCR
    • Wedding Planner Company In Noida
    • Best Wedding Planner In Agra
    • Best Wedding Planner In Lucknow
  • Book A Celebrity For Events
  • EVENT MANAGEMENT COMPANY
    • INDIA
      • Event Management Company In Delhi NCR, India
      • Event Management Company In Noida & Greater Noida
      • Event Management Company In Agra, UP
      • Event Management Company In Lucknow
      • Event Management Company In Punjab
      • Event Management Company In Chandigarh
      • Event Management Company In Gurugram
      • Event Management Company In Jaipur, Rajasthan
      • Event Management Company In Mumbai
      • Event Management Company In Hyderabad
      • Event Management Company In Bangalore
      • Event Management Company In Manesar, Gurgaon
      • Event Management Company In Udaipur
    • THAILAND
      • Best Event Management Company In Thailand
      • Best Event Management In Bangkok Thailand
      • Best Event Management Company In Pattaya
      • Best Event Management Company in Krabi, Thailand
      • Best Event Management Company In Phuket, Thailand
      • Best Event Management Company In Koh Samui, Thailand
      • Best Event Management Company In Chiang Mai, Thailand
      • Best Event Management Company In Nakhon Ratchasima, Thailand
    • SERVICES
      • Corporate Event Management Companies In Delhi NCR
      • Conferences & Seminars Event Management Company
      • Event Shoot
      • Marketing Services
      • Corporate Shoots
      • Product Launch Management Services
      • Fashion Show organisers
      • Artist Company In Delhi NCR
  • DECORATION
    • Anniversary Decor Delhi, India
    • Bachelor Party Decor Delhi, India
    • Diwali Party Planners In Delhi NCR
    • Decorator For New Year Party In Delhi NCR
    • Decorators For Christmas, Delhi NCR
    • Love Party Theme Decor Delhi, India
    • Office Decor In Delhi, India
    • Haldi Ceremony Decor Delhi, India
    • Holi Decorator In Delhi, India
    • Republic Day Decoration In Delhi NCR
    • Wedding Decorators In Delhi, India
  • PLAN YOUR EVENTS
    • VENUES FOR EVENT
    • MANPOWER
    • DECOR
    • PRODUCTION
    • CATERERS
    • ENTERTAINMENT

BTL Marketing

Canopy Activities marketing services (2)
4 (11)
3 (8)
2 (9)
previous arrow
next arrow
BTL advertising agency in delhi

BTL Activities are Below the Line activities. These are the activities done at a micro level and are non-conventional in nature. They form a part of non-media communication. Some examples to rectify what BTL marketing means are telemarketing, sponsorship, flyers distribution etc. Statistics show that companies who do BTL activations often have 17% more engagement on their page. BTL activities are done with the aim to increase loyalty and quality sales. Floodlightz is a BTL agency that organises various BTL activities in Delhi-NCR for clients like URide cab driver acquisition, The Burger Company, Goodluck Ayurveda, SPPC Health Camps etc. BTL activation methods are measured in sales and feedbacks and also, in the insights the marketer is getting.

Floodlightz Media Solution is one of the flourishing marketing and media companies which focuses on building the best mutually beneficial relationship between the public and the brand. We are also reputed as a BTL agency that provides high-quality BTL activities. We create tailored communication strategies and content to reach the audience and monitor the landscape of stakeholder statistics. At FMS, we take care that by BTL marketing your company gets:

  • Great consumer relationships
  • Better Return of Investments
  • Easy insights to view every step of the activity
  • The best of service even in less budget
  • Viral marketing via below the line campaign

BTL activities help you to generate an enormous amount of awareness in the targeted audience. It also tailors down your company’s message and motto and makes it clear for consumers to choose you over the competitions. FMS also gives you one-to-one interactions with consumers to make consumers connect to brand easily and conveniently with its quality BTL services in Delhi-NCR.

FAQ's

What is BTL Marketing?

Below the Line (BTL) marketing is a type of micromarketing that focuses on a specific group of potential customers based on a niche segment or interests, geography, or demography.Ads and promotional campaigns are formed in a creative way to target a certain group of people using certain tools such as direct emailing, or direct demonstration of products through telemarketing or trade shows. It involves attractive, to-the-point, and direct means of communication to promote a brand. It can be used by both business to business (B2B) and business to consumer (B2C) companies. The primary focus is to generate sales. Direct mail campaigns, sales promotion, text marketing, gift vouchers, public relations, shopfront activity, telemarketing, exhibitions, social media marketing, trade shows, flyer distribution, catalogues, sponsorships, etc. are the methods used in BTL marketing.

How do I get leads in BTL Marketing?

You can use BTL marketing in different ways to derive leads. For instance, you can set up a referral program to generate more leads. You can generate online reviews to gain the trust of your audience and encourage them to buy your products and services. Furthermore, you can use direct emails, social media, call-to-action, and other features of digital BTL marketing to generate leads and drive traffic to your website.

Is BTL marketing, a Digital Brand Activation?

Yes, BTL marketing can be digital brand activation as it uses online activities to engage customers and provides marketers a chance to collect data and gain insights to enhance their marketing and sales campaigns. Innovative and creative BTL activities create a niche for a brand and help to mark its presence in the market.

Benefits Of BTL Marketing
  • BTL marketing creates a direct point of contact between customers and brands, which helps them to understand each other better.
  • BTL activities create brand awareness while attracting more customers, resulting in more sales leads.
  • BTL marketing helps in reaching your target audience more easily as compared to traditional ways of marketing.
  • BTL activities help brands stand out from their competitors. It makes your brand stand out while saving it from getting lost in the clutter.
  • BTL activities help customers to get an insight into a product as it allows them to feel the product through samples.
  • Furthermore, companies can get valuable feedback from their customers to improve their products and services.
How can search marketing help in BTL activities?

Search marketing includes acquiring customers via search engines such as Google, Yahoo, Bing, and others, through two ways, namely: SEO, i.e., search engine optimization, and SEM, i.e., search engine marketing. BTL activities use search marketing to target their relevant audience and create brand visibility among the people who are looking for their services or products.

Tips to organise successful BTL activities
  • You can create brand awareness through merchandise as it helps to create a powerful subconscious impression on the target groups.
  • Free trials and sampling are another effective BTL activity to introduce your brand to people and help them touch and feel the product. The activity can also help you get valuable feedback from customers.
  • You can also introduce your product to the public through exhibitions and mall activation.
  • Try out latest experiential marketing solutions such as hashtag printer or Photobox which can help you engage your audience and create a positive and powerful impact on them.

Contact Us

Send Us A Message

    Find us at the office

    Address : Roshanara Road, Near Pulbangash Metro Station, Delhi – 110007

    Get In Touch

    Email : info@floodlightz.com,
    Email : nikhil@floodlightz.com
    Phone No : +91-9354045284

    Facebook Instagram Youtube Linkedin
    • All
    • Blogs
    • Digital Marketing
    • Pr Agency
    Hire A Celebrity For Your Event
    How To Hire A Celebrity For Your Event: Tips, Tricks & Best Practices

    How To Hire A Celebrity For Your Event: Tips, Tricks & Best Practices

    Nikhil Kapoor
    •
    July 30, 2025
    •
    Blogs

    Hiring a celebrity for your event can create unforgettable moments, attract media attention, & boost the overall value of your brand or

    Read More »
    Bring Star Power to Your Event – Celebrity Booking Prices & Terms
    Bring Star Power to Your Event – Celebrity Booking Prices & Terms

    Bring Star Power to Your Event – Celebrity Booking Prices & Terms

    Nikhil Kapoor
    •
    July 28, 2025
    •
    Blogs, Uncategorized

    Want To Elevate Your High-Profile Event And Leave A Lasting Impression?  Hiring a celebrity can be the perfect way to draw in

    Read More »
    Planning An Unforgettable Event In Koh Samui: A Step-By-Step Guide
    Planning An Unforgettable Event In Koh Samui: A Step-By-Step Guide

    Planning An Unforgettable Event In Koh Samui: A Step-By-Step Guide

    Nikhil Kapoor
    •
    July 26, 2025
    •
    Blogs

    Koh Samui, Thailand is a stunning destination for events, from weddings to corporate gatherings. With its beautiful beaches, lush forests, and vibrant

    Read More »

    About Us

    Floodlightz Events Specializes In Creating Integrated Brand Experiences That Drives Business Performance.

    Services

    Menu
    • Home
    • Wedding Planner
      • Wedding Planner Company In Delhi NCR
      • Wedding Planner Company In Noida
      • Best Wedding Planner In Agra
      • Best Wedding Planner In Lucknow
    • Book A Celebrity For Events
    • EVENT MANAGEMENT COMPANY
      • INDIA
        • Event Management Company In Delhi NCR, India
        • Event Management Company In Noida & Greater Noida
        • Event Management Company In Agra, UP
        • Event Management Company In Lucknow
        • Event Management Company In Punjab
        • Event Management Company In Chandigarh
        • Event Management Company In Gurugram
        • Event Management Company In Jaipur, Rajasthan
        • Event Management Company In Mumbai
        • Event Management Company In Hyderabad
        • Event Management Company In Bangalore
        • Event Management Company In Manesar, Gurgaon
        • Event Management Company In Udaipur
      • THAILAND
        • Best Event Management Company In Thailand
        • Best Event Management In Bangkok Thailand
        • Best Event Management Company In Pattaya
        • Best Event Management Company in Krabi, Thailand
        • Best Event Management Company In Phuket, Thailand
        • Best Event Management Company In Koh Samui, Thailand
        • Best Event Management Company In Chiang Mai, Thailand
        • Best Event Management Company In Nakhon Ratchasima, Thailand
      • SERVICES
        • Corporate Event Management Companies In Delhi NCR
        • Conferences & Seminars Event Management Company
        • Event Shoot
        • Marketing Services
        • Corporate Shoots
        • Product Launch Management Services
        • Fashion Show organisers
        • Artist Company In Delhi NCR
    • DECORATION
      • Anniversary Decor Delhi, India
      • Bachelor Party Decor Delhi, India
      • Diwali Party Planners In Delhi NCR
      • Decorator For New Year Party In Delhi NCR
      • Decorators For Christmas, Delhi NCR
      • Love Party Theme Decor Delhi, India
      • Office Decor In Delhi, India
      • Haldi Ceremony Decor Delhi, India
      • Holi Decorator In Delhi, India
      • Republic Day Decoration In Delhi NCR
      • Wedding Decorators In Delhi, India
    • PLAN YOUR EVENTS
      • VENUES FOR EVENT
      • MANPOWER
      • DECOR
      • PRODUCTION
      • CATERERS
      • ENTERTAINMENT

    Quick Links

    Menu
    • About Our Business
    • Blogs
    • Contact Us
    • Gallery
    • Careers
    • Event Management Courses
    • Celebrity Management Company
    • International Event Planning Companies
    • Guerrilla Marketing
      • Bulk WhatsApp Messages At Lowest Price
      • Get Followers on Instagram
      • Instant Likes And Followers
      • Get Live Views At Lowest Price
    • Register as Influencer in India
    • Digital Marketing Agency
      • PPC Service
      • SEO Services
      • Web Development
      • SMO Services
    • Corporate Merchandise

    Get In Touch

    Delhi Address: Roshanara Road, Near Pulbangash Metro Station, Delhi – 110007

    Email: events@floodlightz.com, nikhil@floodlightz.com

    Phone: +91- 9718076443, 9953466443, 9354045284

     

    Facebook Instagram Linkedin Youtube


    Popular Searches

     BTL Agency In Delhi | BTL Activities | BTL Marketing | Event Management Company In Delhi | Event Management Companies In Delhi | Best Event Management Company In Delhi | Top Event Management Companies In Delhi | Event Organisers In Delhi | Event Management Companies In Gurgaon | Event Management Delhi | Corporate Event Companies | Event Manager | Corporate Event Management Company In Delhi | Event Management Company In Pune | Branding Agency In Delhi |PR Agencies In Delhi | Pr Companies In Delhi | Pr Agency In Delhi | Best PR Agency In Delhi | Top PR Agency In Delhi | Photography Agency In Delhi | Corporate Event Management Companies In Delhi | Office Inauguration Decoration | Office Inauguration Decoration Ideas | Haldi Function Decoration | Haldi Decoration | Haldi Program Decoration | Corporate Event Planner In Delhi | Event Organisers In Delhi | Seminar Event Management | Fashion Show Event Management Company | Delhi Event Management Company | Delhi Events Company | Event Companies In Delhi | Event Planner Company | Exhibition Company In Delhi Event Management Courses | Become An Event Planner | Learn Event Management | Event Management Courses In Delhi | Event Management Course Online | Event Management Courses After 12th | Event Management Course Duration & Fees | Event Management Course Fees | Free Online Event Management Courses With Certificates | Book A Celebrity For Events | Exhibition Booth Design | Exhibition Stand Design | Expo Stand Design | Booth Design | Exhibition Stall Designer In Delhi | Exhibition Stall Fabricators | Exhibition Stall Design Company In Delhi | Exhibition Booth Designers In Delhi

    Copyrights © 2021 All Rights Reserved

    • Contact Us
      Contact Form

    • Facebook
    • WhatsApp