Instagram continues to be one of the best social media platforms for businesses. And to be in the lead in Digital Marketing Trends 2023, it has made recent changes to make the application more business-friendly and help brands reach more customers. The new surfaces and creative tools can help businesses create stories easily and grow their business through the platform.
Here are the recent Instagram updates:
- You can add free, high-quality songs to Carousel Ads on Reels from the Meta Sound Collection library. You can add the music manually or allow the app to select the best music for your content.
- Instagram added ads in the Explore Home and Profile feeds to help users discover more brands and products. Also, the application is experimenting with a monetization opportunity to allow eligible creators to earn extra income from ads displayed in profile feeds.
- The AI-powered multi-advertiser ads will allow businesses to be discovered by people who are looking to shop for their products or are interested in relevant business content in the feed. The app will deliver ads from multiple businesses on the feeds of the users with commercial intent for a better conversion rate.
- Instagram also launched an open beta of AR Ads, which are available in both feeds and stories, offering an immersive augmented reality ad experience. The AR experience powered by Spark AR can help brands encourage people to interact with the effect through their surroundings.
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