In the recent Google algorithm update, the tech giant, in its virtual user’s conference Cloud Next 2022, announced the rebranding of Data Studio to “Looker Studio” and unveiled its business intelligence tools. Looker was acquired by Google for $2.6 billion in 2020 and has since been working for the Google Marketing Suite. Looker will be the face of all existing Google Cloud data analytics and core Google technologies like artificial intelligence and machine learning.
Looker Studio is a “self-service business intelligence with unmatched flexibility for smarter business decisions” as it will include integrated core cloud infrastructure services, including key security and management services.
According to the search engine giant, with Looker studio, you can now tell impactful stories by creating and sharing engaging reports and data visualizations with sharable, customizable charts and graphs.
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